How does the Imprint Memory Assessment work?

Our assessment uses eye-tracking technology to give you a baseline of your brain health.

The hippocampus is the part of your brain that processes long-term memory and is the first to show signs of damage in people affected by cognitive decline, Alzheimer’s disease and other forms of dementia. Thirty years of scientific research show that by tracking someone’s eyes while he or she looks at a series of images, we can detect abnormalities in the hippocampus before symptoms appear.

During the Imprint Memory Assessment you will see a series of images. Using your webcam, we will track where your eyes are looking on the screen and our software will analyze the data to give you a baseline score of your brain function. We recommend taking the assessment at regular intervals and tracking your score over time to get the best picture of your cognitive function.

Our Imprint Memory Assessment is based on a landmark research study by Dr. Stuart Zola at Emory University. Dr. Zola found that participants’ performance on a longer 30-minute assessment was highly predictive of their cognitive decline. He tracked each person's level of cognitive decline over a period of 3 years and then correlated it with his or her assessment result.

We can’t tell you exactly how the assessment works or what the webcam is looking for because it would undermine the validity of the results, but if you’d like, you can read more about Dr. Zola’s work.